Job Description: Catering and Marketing Manager
The catering and marketing manager will oversee the following;
The overall vision of the position is the increase the presence of the bakery in the community thus enhancing sales and communication efforts.
- Plans and oversees advertising and promotion activities including print, online, social media, and direct mail
- Develops and oversees Scarlet’s Bakery website alongside web designer
- Develops and recommends product positioning, packaging, and pricing strategy.
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Guides preparation of marketing activity reports and presents to Executive Director.
- Establishes and maintains a consistent brand/style throughout all product lines, promotional materials, events and catering.
- Represents Scarlet’s Bakery at trade association meetings, farmers markets, etc etc to promote products.
We are looking for someone who has an ambitious desire to grow in the field of marketing and also branding.